Franchising details
CREAMS is a unique brand in the luxury world of afternoon tea, cakes and patisserie. A brand of high exclusivity, recognised by the most discerning of customers.
An Untapped & Lucrative Market
It’s important to differentiate between the coffee shop and the tea room market. Here in Britain, we take our tea seriously. Each day, we drink 165 million cups of tea, it’s our national drink - classic and timeless.
Ironically, while more and more Starbucks and Costa Coffees appear on the high street, tea houses are also becoming increasingly popular. The business of the traditional quintessential British tea house is also booming.
CREAMS Franchise Package
CREAMS franchise package includes:
- Suppliers list from packaging to food products with negotiated prices
- CREAMS menu, with all ingredients and costs
- A full marketing package that contains menus, leaflets, business cards, posters and signage
- An operation manual that includes all staff training, food and drink manual with simple illustrated steps in food preparation and marketing, rules, daily processes, cleaning and best practices
How much does a CREAMS Franchise cost?
The support to our franchisees is coordinated every step of the way; the benefit of joining a brand like CREAMS. There is a one-off cost of a £7,500 - £15,000 franchise fee, depending on model chosen, which includes the comprehensive CREAMS package, training and support.
You’ll get the support, the knowledge and experience, as well as operational manuals to run a CREAMS franchise. From getting started, continuing to run and grow your business, we’ll be there every step of the way.
As a CREAMS franchisee, you’ll be responsible for:
- An ongoing management fee of 6% of turnover
- Contribution to national marketing spend 2%
- There is a cost of shop fit out to CREAMS specification and turn key solution can be provided
Franchise costs and details
Training and support
BEFORE YOU OPEN
- Assistance in appropriate location search via nominated agent
- Nominated shop fit-out specialists and design team
- Support with sourcing and tendering of shop fitting requirements and equipment acquisition
- Support with the launch of the new site and ongoing site support
- Training for a designated manager
AFTER YOU OPEN
- Established social media and continuous activity
- Stores’ in-depth manual covers a full range of topics important to running the business
- Field support
- Your local representative will help you get started and provide ongoing operational evaluation
ONGOING SERVICES
- A coordinator will be assigned and serve as your main contact
- Chefs, baking specialists, staff trainers and product development team continually strive to make our excellent services and food even better
- Continuing education and marketing material
- Regular newsletters and emails
- Location performance
