Franchising details
We have 7 unique brands: Best Western, Best Western Plus, Best Western Premier, Vīb, Glō, Executive Residency by Best Western and BW Premier Collection - all of which our customers can choose from and each brand has its distinctive style but all delivers excellent services.
Best Western is the go-to place for entrepreneurs as we are a global powerhouse with a diverse hotel portfolio, attractive fees that optimise profitability, award-winning marketing programs and partnerships, operational programs and services that create brand excellence and of course, a strong leadership team.
Our aim is to offer all or franchisees stabilities and consistency, which are not commonly found today. There is many benefits being a Best Western Franchisee which includes being backed by a reputable and global brand and gaining full-service support.
Keep more of your revenue due to our fee structure, competitive fees amongst leading brands, shorter contract terms, participation in the daily initiatives future plans of the company, worldwide reservations/online booking channels, global, national and regional marketing services and finally, the mass buying and bargaining power of thousands of hoteliers.
Franchise costs and details
Training and support
How We Support Our Franchisees
We have a training team who will provide expert training to help your business succeed. The training includes a comprehensive owner orientation program, general manager professional development series, instructor-led regional workshops about hotel management, operations, sales, marketing, revenue management, guest satisfaction, customer loyalty and more, Best Western's dynamic online education website, professional hotel certification programs and finally, partnerships with industry educational institutions which are amazing opportunities for learning.
As for marketing, we have our own award-winning national advertising campaigns to increase consumer brand awareness, we have high profile partnerships with well-known organisations which extends our marketing reach and we have an experienced marketing team to help you with national campaigns and partnerships.
