Q&A: Does Wiltshire Farm Foods Franchise in the UK?

Becky Martin, writer

Published at 20/12/2017, Updated on 04/05/2022 , Reading time: 5 min

Q&A: Does Wiltshire Farm Foods Franchise in the UK? — Photo © wiltshire-farm.jpg

The UK has an ageing population, with more than nine million people in the country aged 65 or over. So, with the customer base for frozen meal services expanding all the time, let’s find out if you can start a Wiltshire Farm Foods franchise in the UK.

Since 1991, Wiltshire Farm Foods has been cooking and delivering delicious and nutritious frozen ready meals to customers across the UK. This takes all the stress and hassle out of day-to-day cooking, so people have more time to relax and enjoy life. As a global company with more than 8,000 people, Wiltshire Farm Foods delivers a million meals each week on average. Today, we explore whether you can start a Wiltshire Fam Foods franchise unit in the UK.

Does Wiltshire Farm Foods franchise in the UK?

Yes, it does. Over the years, the company has built fantastic relationships with its franchisees, who have exclusive rights to serve in their postcode areas. As a van-based franchise with more than 75 delivery outlets, Wiltshire Farm Foods has the infrastructure, staff and resources to deliver its meals as punctually as possible so customers aren't left hungry.

The food franchise believes the best performing franchises are those that are actively managed by franchisees, whose roles as team leaders are vital to their success. By investing in a Wiltshire Farm Foods franchise, you can achieve a turnover of between £600,000 and £1.5 million each year!

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History of Wiltshire Farm Foods

Wiltshire Farm Foods has been established for over 25 years and has a turnover in excess of £100 million. The franchise experienced rapid growth because of its top-notch customer service and word-of-mouth recommendations. It uses customer feedback to constantly re-evaluate its products; after all, no one knows the company's meals better than its customers.

Starting a Wiltshire Farm Foods franchise unit

Wiltshire Farm Food’s goal is simple: to enable people to maintain their independence and enjoy great food. That's why it’s an award-winning member of the British Franchise Association (BFA), the UK's only voluntary body representing the country's franchise sector.

To help you decide whether this is the right investment for you, we’ve broken the opportunity down into three sections.

Becoming a Wiltshire Farm Foods franchisee

The ideal franchisee is someone who possesses leadership skills, a passion for service, social values and a growth mindset. With there being such huge growth potential in this market, it’s important that you have the drive and determination to take your business to new heights. As the brand is based on ‘good, old-fashioned service’, and many people are loyal customers for this very reason, it’s important that providing exceptional customer service is at the heart of everything you do.

Wiltshire Farm Foods is currently offering franchising opportunities through Point Franchise; you can request more information on its client page.

We strongly believe that our service is more than just delivering a meal. You have to go the extra mile to delight your customers, and take the time to check on their wellbeing. That’s what Wiltshire Farm Foods is all about. – Pritesh and Kalpna Amlani, Wiltshire Farm Foods Franchise Partners, Dartford

How much you need to invest

Anyone with access to at least £150,000 in liquid assets is eligible to apply for a Wiltshire Farm Foods franchise unit, although the company only offers resale opportunities. This is because it's already well established across the country, with the price of each resale based on the franchise's size. You can also own another business alongside your Wiltshire Farm Foods franchise branch, provided this does not interfere with your day-to-day running of the unit.

This proposition is not a hard sell – we’re helping our customers remain independent and that gives me the greatest job satisfaction of all. – Alison Browne, Wiltshire Farm Foods Franchise Partner, Tunbridge Wells

What you get for your investment

Each franchise term lasts for seven years, and there are no fees to renew your franchise agreement should you wish to. Once you've opened your Wiltshire Farm Foods franchise unit, you'll get two weeks of IT support for your day-to-day business operations.

When you join the Wiltshire Farm Foods family, you'll benefit from a comprehensive marketing campaign. This will include national press coverage, regular, UK-wide TV adverts featuring beloved presenter Fern Britton, marketing literature, additional marketing and support in your local area, and a detailed colour brochure with the brand's meal and dessert range.

You'll benefit from a dedicated business manager to help you develop a marketing plan and provide ongoing support, and you'll also attend quarterly regional meetings with other Wiltshire Farm Foods franchisees.

One of the most important events of the year is the annual conference, where the company will discuss its strategy for the next year. This is the perfect time to give others your feedback and learn how your fellow van-based franchisees are doing.

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The proof’s in the pudding

Morag and Richard Speak from Aberdeenshire hadn't even been operating their business for two years before they become the proud recipients of the Best Regional Performance award. With great support from Wiltshire Farm Foods, they've achieved remarkable growth in their new van-based franchise unit, using the statistics from their in-house dietician to figure out how they can provide even tastier meals.

Start a Wiltshire Farm Foods franchise unit today

Wiltshire Farm Foods is offering an incredibly attractive investment opportunity. Due to the COVID-19 crisis, the demand for its trusted services are higher than ever. As well as being able to make a healthy living, you can make a real difference in the lives of your elderly customers. If you’ve enjoyed this article, you might also want to find out if Sainsbury’s franchises in the UK, or alternatively, the top seven supermarket franchises in the UK.