Q&A: Does Wiltshire Farm Foods Franchise in the UK?

Cara Squires, writer

Published at 24/12/2021, Updated on 04/05/2022 , Reading time: 5 min

Q&A: Does Wiltshire Farm Foods Franchise in the UK? — Photo © Q_A-Does-Wiltshire-Farm-Foods-Franchise-in-the-UK.jpg

If you enjoy providing excellent customer service, would love to run your own business, and you think you could thrive in a lucrative, competitive industry like ready meal production and distribution, why not start a Wiltshire Farm Foods franchise? Read on, and find out all you need to know about investing with this popular ready meal company.

As a franchisee, you’ll enjoy all the benefits of business ownership with none of the risk-related drawbacks of going it alone. You’ll always have the support and guidance of your franchisor, and you’ll follow a proven business model all the way to success and profitability. With Wiltshire Farm Foods in particular, you’ll know that your franchisor is well-established and highly successful, and you’ll feel confident that your food franchise can attain the same level of success.

Does Wiltshire Farm Foods franchise in the UK?

Thinking about starting a food delivery franchise with Wiltshire Farm Foods? Then you’ll be delighted to know that yes, Wiltshire Farm Foods does franchise in the UK. The van-based franchise with more than 75 delivery outlets has a fantastic infrastructure, a supportive staff and all the resources required in order to deliver top quality meals as punctually as possible. By investing with Wiltshire Farm Foods, you could potentially achieve a turnover of between £600,000 and £1.5 million each year.

The history of Wiltshire Farm Foods ready meals

Wiltshire Farm Foods has been producing delicious recipes since it was founded in 1991, delivering nutritious frozen ready meals to customers across the UK. With some people not being natural-born chefs/not being particularly interested in cooking, Wiltshire Farm Foods is an excellent alternative, giving customers the opportunity to relax and enjoy life in their own ways.

On average, a million meals are delivered by Wiltshire Farm Foods each week, with the business making a yearly turnover of in excess of £100 million. The franchise network’s rapid growth can be put down to its top-notch customer service and quality products, which receive plenty of word-of-mouth recommendations. Plus, to ensure the company is always doing its best for its customers, it uses feedback to constantly re-evaluate its products.

Start a franchise in the food delivery industry with a Wiltshire Farm Foods business

If you’re currently in the process of determining whether or not Wiltshire Farm Foods is a good fit for you, we’ve compiled a list of all the vital information you need in order to make your decision. Keep reading, and discover the crucial answers to the following three questions...

1. How do you go about becoming a Wiltshire Farm Foods franchisee?

One of the biggest advantages that comes along with franchising is the fact that in many cases, you don’t need direct industry experience in order to thrive. Instead, your extensive programme of expert franchisor training should cover any and all knowledge gaps, equipping you for success. Wiltshire Farm Foods doesn’t fall short of this, and will do everything in its power as an organisation to help its franchisees succeed. Generally speaking, Wiltshire Farm Foods is looking for the following qualities from its investors:

Leadership skills
A passion for service
Social values
A growth mindset
Drive and determination to take the business to new heights
Exceptional customer service

We strongly believe that our service is more than just delivering a meal. You have to go the extra mile to delight your customers, and take the time to check on their wellbeing. That’s what Wiltshire Farm Foods is all about. – Pritesh and Kalpna Amlani, Wiltshire Farm Foods Dartford

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2. How much do you need to invest?

If you’re interested in starting your own Wiltshire Farm Foods franchise, you’ll need to have access to at least £150,000 in order to cover the investment and launch. This is higher than the average cost of launching a franchise business as of 2018 - £42,200 [British Franchise Association] - but this is due to the fact that Wiltshire Farm Foods is very much an established and successful household name, with plenty to offer its franchisees AND customers.

A similar lower-cost investment to consider if you’re looking for a less costly introduction to the world of ready meal and food box delivery is My Local Farm Box, a franchise that offers customers a fresh food subscription, boxed and delivered to their doorsteps. You can become a My Local Farm Box franchisee for a minimum initial investment of just £5,950, with franchise fees of £4,950 and a total investment cost of £7,300.

This proposition is not a hard sell – we’re helping our customers remain independent and that gives me the greatest job satisfaction of all. – Alison Browne, Wiltshire Farm Foods Tunbridge Wells

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3. What do you get for your investment?

After you’ve invested with Wiltshire Farm Foods, you’ll benefit from a full programme of training and support. This will include two weeks of IT support, a comprehensive marketing campaign including national press coverage and a detailed colour brochure detailing the brand’s meal and dessert range.

You’ll also have access to a dedicated business manager, who will help you to develop a marketing plan and provide you with ongoing support whenever this is required. Plus, you’ll attend quarterly regional meetings and check in with other Wiltshire Farm Foods franchisees up and down the country. You’ll also attend the annual Wiltshire Farm Foods conference, strategising about the year ahead and reflecting on the past 12 months.

Wiltshire Farm Foods franchise opportunities await, along with all the excitement of running your own business

Hopefully, if you’re interested in starting your own Wiltshire Farm Foods delivery franchise, the above article has been a source of lots of helpful information. Whether it’s left you more certain of your choice or more open to other options, you can stick around on Point Franchise to continue your research. Check out articles like how to start your own food delivery business and how to choose the food franchise that’s right for you.