Q&A: Does Dominos Franchise in the UK?
Elliott Fudge, writer
Published at 15/12/2021, Updated on 04/05/2022 , Reading time: 5 min
There are few more popular sectors in which to run a franchise business than in the takeaway pizza sector. As one of the most famous pizza franchises in this beloved sector, Dominos is an instantly recognisable franchise in the UK. But does Dominos franchise in the UK?
When it comes to discovering all there is to know about running your own pizza takeaway franchise, Point Franchise is full of useful resources that can help make your business dreams a reality. So, if you’ve been thinking about making a career change with a pizza franchise or how to start your own pizza franchise, there is plenty of information for you to take in.
But if you think that starting a Dominos pizza franchise is the right option for you, here’s what you need to know.
Does Dominos franchise in the UK
If your heart is set on running your very own Domino’s franchise, there’s good news for you - yes, Domino’s franchises in the UK. Operating on a simple business that lets you deliver freshly cut, delicious pizza to customers around the country, you’ll need to make a minimum investment of around £120,000 to get the ball running. The final investment you need to make may vary depending on the size and location of your business.
With plenty of support to go along with this investment, you can also look forward to joining one of the most profitable businesses in the pizza sector. Outlet stores can earn as much as £115,000 in a single year. And, when combined with the franchise’s multi-unit franchising model, franchisees can earn as much as £500,000 a year in income.
Besides Domino’s, there are also lots of other exciting and ambitious pizza franchises you could consider investing with.
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Where did Domino’s come from?
Domino’s pizza has been at the cutting edge of the pizza takeaway sector for years. With its origins in 1960s Michigan, Domino’s first came to the UK in 1985. From that first flagship store in Luton, the franchise has now expanded to own more than 1,200 franchise businesses around the UK [Domino’s].
With talented and ambitious franchisees driving each and every one of these stores, the franchise has achieved bumper figures over the last two years. The franchise made over 52.6 million deliveries in 2020, making an incredible £1.3 billion over the course of the year [Daily Mirror]. Has there ever been a better time to run your own Domino’s franchise?
Starting a Domino’s pizza franchise
Business opportunities don’t come bigger or better than this, but not everybody will be the ideal candidate for a Domino’s franchise. So, start by asking yourself the following questions:
1. Are you a good fit?
Running a pizza business isn’t an easy job, and while each business will have their own unique criteria for assessing whether or not you’re a good fit, it’s worth taking a moment to assess your own skills.
For example, to what extent can you say you have some of the below skills in abundance? Domino’s receives around 4,000 applications every year, with only between 200 and 300 getting past this first round [Morning Advertiser], so the more you feel you can nail the right skills beforehand, the better your application will be.
- How good are you at managing people? Being a good manager isn’t just about giving orders and delegating. How personable are you? Do you like to muck in while balancing your other priorities? Do you have a good eye for recruitment?
- What kind of experience do you already have? Having some kind of background in pizza businesses or even simply sales can work in your favour.
- Are you a good communicator? Whether with your colleagues or fellow franchisees, how good at creating and preserving an effective relationship are you?
- Do you buy into the Domino’s franchise? Ultimately, the difference between a decent and an excellent franchisee can be motivation. How much do you understand about the Domino’s franchise and it’s commitments and values?
It’s all about, do we trust each other? If there is a problem with a business relationship, it’s normally about trust - Andy Emmerson, Development Director at Domino’s
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- 5 Advantages of Franchising for Young People
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2. Can you finance your franchise?
Where the average cost of running a franchise in the UK is around £42,200 [British Franchise Association], you’ll need an estimated £120,000 to even begin starting a Domino’s franchise. There’s no denying this is a steep amount, so it’s time to start planning your finances. Can you afford this amount? If you can’t, could you finance this?
As franchising is famous for having good survival rates, you may be able to find some third-party franchising that helps you start your franchise. Or, you could try looking elsewhere for more affordable pizza franchising options.
- Caprino’s Pizza requires a minimum investment of only £85,000, with the chance to earn a potential revenue of £500,000 within two years.
- Moninna’s Ristorante & Pizzeria needs a total investment of £25,000. In two years, you may be earning a revenue of £425,000.
- Or, Mostro Pizza requires only a total investment of £85,000.
3. What kind of training and support will you need?
We want our franchisees to provide customer satisfaction while achieving operational excellence, strong sales and great profits. We operate service level agreements, which clearly set out the high standards we promise to provide every franchisee who invests in setting up their own Domino’s Pizza business. - Domino’s
Franchising is a two-way relationship. Having a constructive relationship is as much about you doing the best you can to run a steady ship as it is about your franchisor helping to develop you. While Domino’s signs agreements to help you function at the standard it expects, ask yourself what kind of additional support you’ll need.
Start a pizza franchise today
Running your own pizza franchise is a great way to earn some exciting profits for yourself, all while being your own boss. If you think you might be better suited to a different industry though, have a look at the UK franchise directory for a complete list of other franchising opportunities.
Elliott Fudge, writer