If you're looking to build brand awareness, there are a few different things you need to be doing. Here, we look at how you can develop your franchise identity, raise awareness of your brand and refine and improve upon its image.Brand Awareness: How do you build it?1.
Social media marketing is an invaluable tool to businesses of all shapes and sizes. So today we present a practical guide to help you deploy and manage effective social media marketing campaigns with as little hassle as possible.
You know what they say about the best laid plans, right? Even with all the research, planning and vetting in the world, franchisees will occasionally underperform in their roles. And when they do, a franchisor will need to take action to protect their brand.
When you consider , you’d be right to think about brand giants such as McDonald’s, KFC and Wimpy. But what is it that makes them so successful? Well, it’s not just their size and global appeal. It’s also due to the length of time that they’ve had a presence in the UK.
As a franchisor running a growing operation, recruiting more and more franchisees, hiring a franchise mentor just makes sense. As a franchisee, having a franchise mentor guarantees you provision of dedicated support. With a franchise mentor on board, both parties win.
Franchising is a competitive industry, and exceptional customer service is key. Getting it right every time isn’t easy, but with effort and research, you’ll have all the information you need to improve rates of customer satisfaction with your franchise.
Running a franchise can cause a lot of stress. There’s only so much time in the day, and when people are counting on you to get things done, the pressure can take a toll. Understanding how to manage stress in the workplace will help you, and your employees, too.17.
Maintaining employee happiness should be high up on the priority list for all business owners. Aside from the fact that low levels of job satisfaction can lead to poor performance for the company as a whole, employers should be looking after their workers.
Many business owners dream of their brand becoming a household name, with a network of franchisees up and down the country. If this sounds like you, why not consider taking the plunge?When done right, franchising your business can be a great expansion strategy.
If you're considering becoming a franchisee, one of the first things on your mind will be how you are going to fund your venture. To help make life easier, we’ve provided some top tips for securing finance for your franchise.
As a franchisee, achieving a work-life balance that allows you to thrive in both areas won’t always be easy. Especially when you’re starting out, a few wrong moves could see you losing that balance and focusing too heavily on work.
The biggest challenge for many franchisees is how to stay productive and make sure they’re achieving their goals. It’s not always clear how to self-motivate when you’re working for yourself, particularly if you’re stuck with tedious tasks that just have to be done.
Want to minimise disruption to your business? Check out these five common sources of franchise conflict so you can work to prevent them before they become an issue.Whether you’re a franchisor or a franchisee, it’s in your interests to minimise franchise conflicts across your business.
When you’re a franchisee, you operate your own business, with the franchisor above you and your employees below you. To keep things running smoothly, you’ll need to minimise disagreements with both groups. Here are our top tips for managing conflict as a franchisee.
One top benefit of the franchise industry is how much franchising training and support you receive. Franchisors provide various levels of guidance and assistance to help you succeed. In some cases, they supply support programs for that initial launch and growth.
It’s easy to slip into a rut, using the same old promotional material templates time and time again. So, we’ve collected eight of the best and most innovative marketing ideas to get your creative juices flowing.
In a franchisor-franchisee relationship, both parties work together to achieve success. The importance of a positive franchisor-franchisee relationship is high, and every aspect of the business can be impacted by the strength of this central relationship.
Franchisees represent your brand across the country. They face the public, they operate under your name, and if they’re satisfied with their business, your entire business could suffer as a result of poor customer service.
Running a franchise with family can be very rewarding. But there are plenty of unique challenges that crop up when working with those closest to you. Here’s our guide to turning your family unit into a franchise dream team.
For business owners, finding ways to manage stress is really important. As a franchisee, you’ll be meeting many different demands and completing many different tasks. If you let stress begin to control your day-to-day life, you will suffer, and so will your franchise.
Choosing the right name for your franchise can be tricky. It’s the first point of contact that most customers will have with you, and it’s a big decision to make. Here’s how to choose the right name for your business that represents what you’re all about.
Forging a successful franchisor-franchisee relationship is a necessity for franchise success. This can be achieved most successfully via a balance of professionalism, dependability and hands-on leadership.
When you first started your own business, it’s likely that your immediate concern was getting through the first couple of months. The early days of business ownership can be tough, but you survived. Better than that, your business performed well.
Franchises come in all shapes and sizes, but they’ve got one thing in common: they’re defined by their staff. In today’s competitive business environment, brands must understand the importance of hiring the right employees in order to see success.
Ask any business owner about the importance of having a robust business plan in place, and they'll tell you that it's essential to the success of every venture. But ask the same entrepreneurs if they have a PR strategy in place as part of their business plan, and not many can say ‘Yes’.
For those who have just begun life as a franchisor, getting to grips with the day-to-day running of a business can involve a fairly steep learning curve.
As the franchisor, you have a significant influence over whether an entrepreneur chooses to invest in your business. The way you treat your existing franchisees and the culture you create in your franchise network will play a huge part in any potential investors’ decision-making process.
It’s easy to get caught up in the day-to-day tasks involved in running a business. But how can you make sure you get the most out of your franchising journey as a happy franchisee? Here are our eight top tips for job satisfaction in the franchise world.1.
You’ve overcome the initial franchising or independent business hurdles in the setting-up stage and you’re now looking to scale your business. But where do you start? Here are 10 simple ways to scale up your business or franchise.
When you think about franchising, the prospect of being a franchisor’s first franchisee doesn’t always spring to mind. But business networks have to start somewhere and someone has to be brave enough to take the leap.
Perhaps you’re a high-flying franchisor with plenty of industry experience. Or maybe you’re a new franchisee, having signed the contract, furnished a business premises and completed the training scheme.
No franchisor wants to waste time and risk damaging their reputation as a result of disagreements within their business. Here are our top tips for managing conflict in your franchise.Avoiding franchisor-franchisee conflict relies on developing a robust relationship with all your business partners.
If you’re a, you’ve probably heard of content marketing, but maybe you feel like you haven’t got the time, experience or knowledge to start.As a business owner, writing an exciting blog regularly is one of the most cost-effective marketing tools at your disposal.
