If you’re reopening after a year of uncertainty, you’ve got an opportunity. A chance to stop chugging along as you were before and assess where changes need to be made in order to achieve the best results possible. How? By giving your franchise business a post-COVID audit, of course.
Franchising can be exciting, rewarding and profitable. But it isn’t always easy, and the competition can be tough. To stand out and find true franchise success, you’ll need to know how to advertise your business like a pro.Treat this article as a comprehensive guide to marketing your franchise.
The franchising industry is thriving and expanding, welcoming people from all walks of life, of all ages. If you’re interested in becoming a franchisee, there’s a suitable opportunity out there for you. Here’s the four key reasons why you’re never too young to become a franchisee.
For first-time franchisees, there’s a lot to learn. Thankfully, the franchising model provides plenty of support, and Point Franchise is here to offer even more. Here’s how to go about setting employee wages accurately as a franchisee.
If business owners have learned anything in the past year, it’s that life can be unpredictable, and you should plan for every eventuality. The better prepared you are, the better you’ll cope with the setbacks that get thrown at your franchise. Don’t be blindsided.
Marketing can make or break your franchise. In a fast-paced world, with competition increasing everyday, learning how to market your business successfully is absolutely essential. That’s what this article is all about. Welcome to Marketing 101.
Running a hair franchise or a beauty business during the COVID-19 pandemic has been tough. Mandatory closures have massively impacted business, and many changes have been required to the day-to-day of stylists as they comply with new guidelines.
When you’re starting a franchise, there’s a lot to consider. Figuring out how to choose the best commercial property for your business is at the top of that list.
If the last twelve months have shown us anything, it’s that a lot can happen in a year. In an uncertain business climate, quarterly planning allows franchises to track trends and make changes proactively.
With the country slowly reopening, it’s time for businesses to craft the perfect post-lockdown advertising campaigns. Creative, engaging marketing that holds customer attention is the name of the game, and clear communication is essential.
Many businesses have found ways to adapt their working practices during the Covid-19 pandemic, but welcoming customers back as the economy reopens brings a whole new set of challenges.
Looking to grow your franchise? Investing outside of your business could ultimately help you make your franchise even bigger and better. Here are some of the most common ways to invest, depending on your attitude to risk, appetite for returns and business goals.
The world is changing at a rapid pace, with businesses moving faster than ever to incorporate technology solutions into every aspect of their operations.
Things are looking up in the UK; infection rates are falling, the vaccine rollout is progressing well and the Prime Minister has announced a roadmap out of lockdown.
Whether you’re a franchisor planning to sell business units or a new franchisee targeting customers, understanding sales terms can help you communicate effectively. Here are some of the most common sales lingo terms you’ll come across in the franchise industry.
Franchise consultants offer a useful service in the world of business investment, bridging the gap between budding entrepreneur and growth-oriented company.
Articles, blog posts and case studies can go a long way when it comes to marketing your franchise. But crafting a well-written and engaging piece of work can be tricky, particularly if it doesn’t come naturally to you.
PR is one of those terms we hear a lot in a business context, but many people aren’t 100 percent sure what it actually means. So, exactly what is public relations? In this beginner’s guide, we’ll be exploring how to market your franchise with PR.
Thinking about marketing your franchise? Blogs and news pieces are a great way to grab people’s attention. You don’t have to be a brilliant writer to create an interesting blog. To help you get started, we’ve put together some of our top tips for writing a great blog.
If you’ve spent weeks or months finding your perfect franchise opportunity, completing application forms and attending meetings and interviews, being rejected as a franchisee candidate can be incredibly disheartening.
If you’ve set a target to boost your profits in the New Year, you’re not alone. Come January, the thoughts of business owners across the world turn to New Year’s resolutions and revitalising long-term goals.
Always wanted to start your own business? With a New Year laid out before you, now could be the ideal time to lay the groundwork for your next venture. If you’re not sure where to begin, look no further.
Christmas is going to be more than a little bit different this year. So, we asked the festive experts at The Christmas Decorators how we can still keep the holiday spirit alive and well this year, in spite of COVID-19.
Starting any kind of business involves an element of risk - the trick is to minimise the likelihood of failure as much as possible. The franchise model can help you, as long as you pick a reputable company. Keep reading to find out how to take a calculated risk when becoming a franchisee.
2020 has been a turbulent year, to put it lightly. But with glimmers of hope on the horizon, it feels like a great time to begin your 2021 planning for your business. Here’s how you can start next year’s business planning to make it the best it can be.
A lot has changed in the last 12 months, and businesses have been forced to review and alter their strategies to meet new requirements and preferences. If you’re looking for lessons on how to make your business more viable, you can learn a lot from the trends we’ve seen so far.
You’ve set out a list of market research questions and you’ve collected the results ‒ what next? Now it’s time for the interesting bit ‒ applying the insight to your operations to grow your franchise effectively. Here’s our guide on using marketing research to improve your business.
Have you been a veggie for as long as you remember? Or maybe you just love the food? Either way, it’s an extremely lucrative market that you can capitalise on by starting your own vegetarian restaurant. Want to find out how? Follow our tips below.
Always considered entering the mortgage industry but found it difficult to pinpoint the right opportunity for you? In this article we show you your options and help you select the perfect type of mortgage franchise to suit you and your entrepreneurial goals.
The business world is constantly evolving. To make sure that your franchise brand stands the test of time it’s important to keep your mission and values up-to-date. In this ‘Franchisor Tips’ article, we show you how.Technology is always improving. Customers’ priorities change.
Millions of us fantasise about quitting our job and finding a new occupation in the great outdoors. Although this may seem impossible to some, it doesn’t have to be a pipedream.
If you’re tired of the 9-to-5, starting a franchise is a fantastic way for you to take back control and stay firmly in the driver’s seat. Let’s find out why…The traditional workplace hours of 9-to-5 are starting to die out in lots of businesses.
A 15 percent cut to Value Added Tax in the hospitality and tourism sectors is just one of the measures Chancellor Rishi Sunak put in place during the COVID-19 lockdown. Some businesses have chosen to hand the saving down to their customers; others are using it to build their company back up.
Would you like to join a franchise? Are you waiting for the right moment? Chances are, you’re in a better position to launch your own business right now than you think you are. Read on to find out how the COVID-19 crisis may just be a good reason to get started.
As the world adapts to the aftermath of the COVID-19 crisis, it’s likely the ways in which we communicate and operate as businesses will remain digital for a while. So, for the sake of your enterprise’s longevity, it’s important to master your digital marketing skills.
