One Element to expand out of London

One Element is looking to take the fitness and social brand outside of the streets of London.

After introducing the people of London to One Element 12 years ago, fitness entrepreneur Tom Miran plans to expand his Social Fitness Company through franchising deals and bring sports-based outdoor fitness programmes to communities in need of them.

One Element is a fitness franchise specialising in achieving results through the enjoyment of camaraderie and the great outdoors. Its fitness programmes are developed in partnership with elite sports players and coaches and are able to be enjoyed by all members ages 18-76.

When asked about his plans for the company Miran said: "This summer, after 12 months of developing the franchise business, we are launching a turnkey package that enables the right people to invest in their future and launch their own business in a matter of weeks."

The company was founded back in 2007 while Miran was still a fitness trainer.

"I was managing a gym in Clapham Old Town and joined a rugby club, Old Wimbledonians. There were only two teams, yet 60 players would turn up for pre-season training, aged from 16 to 60 years old. The energy, laughter, high-fives and banter made the sessions great fun and they welcomed all new players with open arms. Everyone was included and they'd often finish with a drink in the bar.”

"The next morning I'd walk into the gym, where people would be wearing headphones and getting on the treadmill or sitting on a static bike watching the television, no one talked to each other, it was a socially sterile environment. Within two months of joining the rugby club, I'd left the gym to develop an outdoor fitness business that could deliver rapid fitness results."

One Element has since brought its unique fitness programmes to over 450 active members and counting, spreading its message ‘everything is positive’ throughout London. It’s upon this central ethos of positivity that the fitness franchise has been built and continues to grow.