CENTURY 21 launches new ad campaign

CENTURY 21 is tackling assumptions estate agents ‘abandon’ their clients by failing to deliver the levels of service expected of them.

Its latest advert campaign was launched on 3rd March and will be broadcast across US television channels like ESPN and ABC. The commercials will then continue to be played on National Geographic throughout 2020 and 2021. CENTURY 21’s Chief Marketing Officer Cara Whitley has explained how the campaign was designed to highlight the wide-spread belief that estate agents are all the same. She said:

“It draws attention to the frustrating experiences homebuyers and sellers encounter when working with an agent who lacks the ability to deliver superior service—that feeling of being abandoned to figure out the process on their own.”

To tackle the issue, CENTURY 21 has introduced its Quality Service Training Programme and SELLER SERVICE PLEDGE® certificate, which lists the services the estate agent franchise offers sellers. Thanks to the initiatives it’s put in place over the years to make sure it satisfies all its customers as best it possibly can, CENTURY 21’s affiliated agents have achieved a 96 percent satisfaction score and 98 percent recommendation rating, according to RealSatisfied.

CENTURY 21 has been in the property business for almost five decades, so it’s been able to build on its successful business model to improve efficiency and customer satisfaction levels. Whitley is looking forward to developing the franchise even further. She continued:

“As CENTURY 21 gets ready to celebrate its 50th anniversary in 2021, and looks ahead to the next 50 \[years\], we will continue to challenge the tried-and-true methods of real estate as we surpass consumer expectations and drive to make the home-buying/-selling process worthy of the exciting, once-in-a-lifetime experience it truly is.”