Ableworld vows to beat price rises

Ableworld has said that it will do all it can to keep it products affordable for customers in the new year.

Ableworld has issued a vow to its customers that it will try its best to resist the rising prices of mobility equipment suppliers, pledging to find different sources rather than see ‘unreasonable’ price rises for its customers.

It’s made the announcement ahead of the new year, as this is traditionally a time across many industries for suppliers to increase their prices, leaving buyers to negotiate or simply accept the new costs. However, rises in the supply chain will almost always result in price increases for customers and Managing Director Mike Williams is adamant he’ll do all he can to protect the Nantwich-based franchise from this.

This coming year, many businesses are also concerned about the economic impact of Brexit, but Williams encourages customers and his competitors to stay positive about the country’s prospects.

“We must believe the doom mongers are all wrong and we don’t all fall over a cliff edge on the 30th March.”

Mr Williams said that he’ll ensure that Ableworld continues to source the best products it can at the most reasonable prices, as well as increasing its range of mobility and disability aids.

“Personally, Ableworld is looking forward to the continued growth of lighter and more colourful and fashionable products along with advance in sustainable packaging.”

He added that it’s important for his company to have a strong product range, as public health organisations need to feel confident signposting their customers to Ableworld for all of their needs.

“Competition will get stronger and I foresee some groups getting bigger and some failing or amalgamating together as has happened in other trades, and certainly the DIY trade, which I was previously in. The shame will be smaller companies resistant or unable to change will fall by the wayside.”

Throughout 2018, Ableworld’s core business and its franchisees have seen success, with company-owned stores seeing a 14% increase in sales and franchise locations experiencing 15% growth from 2017.

“We see a very positive 2019, once again continuing to improve our business model, ensuring our 18 years of increased profit, growth and helping bring better, value-for-money products to the end-user continues.”