Franchising details
Its business model has been tested and proven in the world's most competitive markets, and is part-owned by Toridoll Holdings, a Japanese restaurant corporation with over 2,000 restaurants worldwide also involved with brands such as Franco Manca and Marugame.
Wok to Walk has all eyes on the UK; London, Bristol, Leeds, Cardiff, Coventry and Manchester are the cities that currently have WTW presence. The company's goal now is to grow their existing presence in all of those cities, and to expand across the country as one of its key growth territories.’
Versatility, Convenience, Optimisation: the secrets behind their global success
The main key to Wok to Walk's success is that it can fit in any location and serve up to 140 meals an hour in high turnover units. Their formula to achieve this:
- Versatility: the model works equally well in high-street locations, transportation hubs and food courts. It requires extraction but offers flexibility on energy: gas burners can be replaced with electric wok stoves if needed.
- Convenience: Customers can choose between a flexible range of Asian Street Food options that cater for all preferences. These meals are freshly made on the spot and can be served to eat-in, takeaway, ordered as delivery or even as a catering.
- Optimisation: The business model has been expertly optimised, with 20 years of operational wisdom lending to fast scalability, finely tuned business operations, smart solutions, marketing expertise, and much more.
On top of this, it offers an extensive and CAPEX-optimised franchise package to facilitate speedy, profitable growth.
Wok to Walk enjoys global name recognition, a reputation for quality, and is unsurprisingly one of the fastest-growing QSR franchises in the world.'
Franchise costs and details
Training and support
Wok to Walk is fully committed to the comprehensive training and ongoing support of its franchisees. This is evident in The Wokademy, where cooks become Woksmiths, a one-month extensive restaurant, operations, and marketing training course which is then followed with a suite of video tutorials, manuals, and action plans.
The brand’s business model has also been totally optimised, with 20 years of operational experience lending to fast, scalable expansions around the world. Wok to Walk ensures that it is involved with every step of the franchisee journey, from site selection and design, IT and HR solutions, and supply chain quality to maintain operational excellence.
Wok to Walk also places emphasis on the importance of sustainability, introducing innovative solutions to reduce their wastage, support animal welfare, and improve the environment. Single-use plastics are kept to a minimum, trending towards 0%, while food wastage can be kept low with multi-purpose ingredients. Franchisees also benefit from these practices, as it improves food costs and profitability.
