Swimtime Franchise

£20,000Minimum investment

£200,000Expected revenue after 2 years

New: Swimtime Starter Franchise Launched

Established in 1998, operating in hundreds of venues teaching over 20,000 people to swim a week, multi, international award-winning bespoke software developed in house, Swimtime is continuing to evolve demonstrated by our progressive culture inspiring progress in everything we do. A Swimtime franchise is an opportunity for you to run your own business, with the reassurance of a successful franchise model. This comes with support from day one and a Franchisor that is committed to further advancement of the brand. A huge part of our success comes from our growing number of talented, passionate, community focused, business mind and resilient franchisees.

Franchise Concept & Key Figures

Franchising details

“I was at a crossroads in my career in Customer Service at the time, and although I was new to the swimming industry, I quickly realised that my business, HR and customer service experience was very relevant to running my own Swimtime business, safe in the knowledge that there is ongoing support. I am so glad that I took the chance to do something for myself and my family.” Jane McCahill – Swimtime South West

Swimtime franchise owners are not tied to a desk, they are their own boss, working flexible hours providing a service that literally saves lives.

In the UK today, 1 in 3 children leave Primary School in the UK unable to swim 25m! We want to partner with passionate people who want to do something about this worrying statistic.

Swimtime has over 20 years of experience, so with our support, cutting edge technology, globally respected education standards and stacks of pure passion to go out there and make a difference, we can ensure our franchisees businesses thrive.

If you are seeking a truly rewarding, flexible and exciting career, that offers unlimited earning potential, then joining the Swimtime family could be for you.

Territories range in size and you can expect to turnover anywhere between £50,000 to over £500,000 with a network average net profit of 20%.

Our Franchisees run our award-winning business model to deliver high quality swimming lessons across the UK. Our franchisees have won numerous awards for their businesses, a prestigious BFA Franchisee of the Year Award being just one of them.

Franchise costs and details

Franchise fee : £20,000

Operating fee : Included

Advertising fee : Included

Minimum Households per Territory : 5000

Royalties : 11.5%

Total investment : £24,000

Franchise premises required : No

Funding support : Yes

Business type : Franchise

Training and support

Over time, Swimtime have developed a comprehensive training programme, delivered by experts in their field, that fully supports a franchisee to succeed from day 1.

You will receive one weeks training, tailored to your experience and skill set, delivered by our in-house specialists, on topics including:

Accounts
Systems
Marketing
Day to Day Operations
Business Planning and Growth
Industry best practice
The Swimtime Model

In short, everything you need to start a Swimtime Franchise is covered in this initial training, and it doesn’t stop there, training is ongoing.

“I chose the Swimtime franchise because the model was already a proven national success within the leisure industry. Having experienced isolation and lack of support in the past, the initial and on-going support was very appealing. Combining this with a strong brand who are determined to innovate our industry, investing heavily in technology, child incentives and training, made Swimtime an easy yet exciting choice.” Paul Lagar – Swimtime Scotland

Brand's history

Launch of the concept

Last opening date

Outlets

Join us

Become a franchisee in 3 easy steps

01.

Step 01: Request for documentation

I fill out the form on Point Franchise to connect with the franchise.

02.

Step 02: Initial contact interview

The franchise reaches out to me for an initial conversation, usually by phone.

03.

Step 03: Becoming a franchisee

I receive full support from the franchise to bring my project to life (securing funds, selecting a location, etc.). If everything goes smoothly, I proudly join the brand as a franchisee.

Is our franchise right for you?

Discover the strengths of the ideal candidate to join our franchise:

Economic and financial skills

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Sales skills

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A truly innovative and rewarding business that puts you in control, providing a work life balance.

Our franchisees come from professional/commercial careers, to former swimming teachers who want to run their own swim school
We’re looking for enthusiastic, passionate, business driven, likeminded people to join the Swimtime Family
As a Swimtime Franchisee you’ll need to have great communication skills, building relationships with local club managers, swimming teachers and members of the local community.
With the support of our experienced team, you’ll set your own targets and manage your own profit and loss. As your business grows, you may become an employer of a small team, leaving you to focus on business development.
At Swimtime we look for individuals who set the highest standards and have a clear vision for their business
We work hard to promote and support a Growth Mindset with our franchisees, so they can make the most of the incredible opportunity of being a Swimtime Franchisee.

“I bought my franchise in 2011. Each day is different, covering everything from answering emails and phone calls to business planning, organising new courses, looking for new venues and recruiting teachers. If you are thinking of buying a franchise, you must be passionate about the business, be self-motivated and willing to work hard to see results.” Heather Ratcliffe – Swimtime West Mids