Franchising details
Korean fried chicken, beer, and soju; the signature combination that defines Sojubar.
After much hard work and experimentation, the brand has honed their craft to develop the perfect balance in their dishes. Available in nine mouthwatering flavours – such as Garlic Soy and Cilantro Lime – the fried chicken is always crispy on the outside, juicy inside, and seasoned to the bone.
Other offerings include Korean classics such as Mama’s kimchi, a range of bibimbap combinations, and classic bingsu desserts, all of which can be perfectly partnered with the wide range of soju flavours and beers.
Sojubar is also known for the trendy, ‘Instagrammable’ urban aesthetics of their venues, and for featuring entertainment areas which add another layer to a Sojubar experience. Stylish steel, glowing neon, and vibrant plants all add to the cool atmosphere, while karaoke and beer pong build a lively ambience, encourage social media engagement and, most importantly, help to create unforgettable memories.
The brand has achieved a massive social media presence, particularly on Instagram and TikTok, by showing off the venues, dishes, and rave reviews.
In addition to the incredible food and sleek designs, Sojubar is a smart concept with excellent operational prowess.
Their products are all high margin, either due to the initial affordable costs of items (chicken and seasonings), the economies of scale in bulk buying (beer and soju), or versatility (soju also being used in cocktails).
Processes in the kitchen are kept fast and simple, allowing for quick staff training and product output, without the need to compromise on quality, or for specialised chefs.
The supply chain has been fully optimised by the parent company, Maden Group, which efficiently manages transportation, warehousing, and distribution.
The concept has been tested in multiple locations, where it has achieved an astonishing revenue between £2.5m and £3.2m per restaurant, with an industry-leading EBITDA at maturity between 20% and 33%.
Franchise costs and details
Training and support
Sojubar franchisees receive excellent support from the brand, starting with site selection, approval, and design experts to ensure the venue matches Sojubar’s trendy aesthetics.
The comprehensive training then begins with in-store operations training, which includes ongoing excellence coaching, knowledge on operational systems, and opening support.
Continuous support is available with access to Sojubar’s operational know-how, technological solutions. Essential marketing expertise, such as seasonal campaigns and collaborations, also help franchisees receive the benefit of the Sojubar’s fast-growing social media network.
In addition, funding support may be available via high street banks, asset finance companies and UK startup loans.
