Franchising details
Our mission is for every child to love and respect the water, and swim beautifully. That's why our standards are the highest.
Our franchisees know that hard work pays off and leads to a profitable business and a flexible family life that makes them feel better and more unmissable moments and more. We call it 'The Puddle Ducks Difference' .
We currently have territories available in:
- London (and surrounding area)
- Surrey
- Cambridgeshire (and surrounding area)
- Buckinghamshire
- Norfolk
- Birmingham / West Midlands / Warwickshire
- Hampshire
- Devon
- South Wales
- South Scotland
Reasons to take a closer look at Puddle Ducks:
- The UK's only 100% child-led baby & child swim school - technically world-class product
- A team of experts supporting you every step of the way and a fantastic network of franchisees with a wealth of experience for you to draw on
- Full bfa and EWIF members and multiple award-winners and finalists with both of these bodies
- Our established franchisees enjoyed profits of over £100,000 in 2017/18
One of only two UK based Franchisors to be awarded the Work Buzz ‘5 Star Franchisee Satisfaction Award’ six years running, we are also multi-award winners with the bfa and EWIF. Don’t just take our word for it though, take a look at what our happy franchisees have to say in this short video.
Franchise costs and details
Training and support
Most of our franchisees are trained as Puddle Ducks Baby & Pre-school Teachers and will start off in the water, teaching their customers themselves. It's a great experience for the program and it's a passion for the brand and the goal of the world. , managing your own team of teachers and growing your business.
Our Head Office team covers Business Support, IT Support, Marketing, Retail, Pool Management, Technical and Finance. In addition to this, Head Office funds and HR for the entire network and work with our Accountant Partners to ensure consistency and clarity across the network. We have the equivalent of 0.5 full time employees per franchise.
We believe communication within the network is the key driver for making the franchisees feel involved and listened too. It also provides us with a platform to drive home our brand values. Channels of communication include weekly franchisee newsletters, monthly whole network newsletters, Facebook forums for franchisees, marketing and admin, Shark Focus Group, Marketing Council, annual Franchisee Conference, annual Franchisee Summer School, annual franchisee Regional Meetings, annual Regional Marketing Meetings, annual business Health Checks and Annual Technical Visits. This is in the head office being available on email or over the phone.
