Franchising details
Founders Sten and Sammy had a vision to create the next generation of pancake hotspots, serving ‘healthy, good-looking pancakes and juices, with a drip of urban and hip-hop’.
The result was Moak Pancakes (Moak meaning Mokum, slang for Amsterdam), a modern and mellow brand with an edge. Since opening in 2016, they have been flipping delicious American-style pancakes in the heart of Amsterdam. Now, having grown to include 3 stores across the city, the brand is looking to take their trendy urban concept around the world.
The menu combines an impressive range of sweet, savoury, and vegetarian pancakes, as well as healthy juices and coffee drinks and cocktails.
Apart from being absolutely delicious, each dish is also a feast for the eyes, attracting many young influencers who help to popularise the brand through posts on social media. One particularly decadent dish is their iconic ‘Gold-digger’ pancake, known as the most expensive pancake in Europe at 100 euros.
The dish includes secret recipe pistachio ice cream, Ruby ice cream, and 22 karat gold leaves and is served on Versace cutlery with a glass of rosé Champagne.
In addition to an eat in, take away and delivery restaurant service, Moak also sells their branded maple syrup and pancake mix in-store and has a number of merchandise collaborations such as shirts, hoodies, bags, pins, and other accessories. This is not just another revenue stream for the potential franchisee; it provides another great way to market the brand.
Popular with both locals and tourists alike, the brand feels young, fashionable, and easily recognisable. With a large social media presence and fantastic reviews, it is no surprise that this brand is now ready to expand and go global, with ambitions to open across several countries and view to open over 25 stores within the next 5 years.
Request Information Add to Selection Franchise ModelMoak Pancakes operates under a quick-service café concept, with current stores ranging in size from 140 square metres to 230 square meters (1,500 to 2,500 square feet), seating between 55-100 people. Moak has elicited extremely positive feedback from both high street and shopping mall landlords, as it fits both types of location as a brand.
This flexibility allows a franchisee quite considerable freedom when it comes to identifying potential sites in areas with high urban and tourist footfall, though it should be noted that extraction is required.
The operation model is very cost efficient, with a menu focused on maximising margins and sales reports assisting in this endeavour. Because ingredients can be prepped quickly and pancakes are made to order, wastage is almost non-existent. Staff efficiency is also a key factor, with fast onboarding, relatively quick training periods, and low employee turnover.
Marketing represents a huge role in the success of the brand, with collaborations, brand activation, and influencer marketing being just some of the ways that Moak stays fresh and current.
Moak is set apart by its modern, fashionable, trendy vibe, ‘a drip of urban and hip-hop’, and a varied menu packed with instagrammable dishes. With a great social media presence, young influencer crowd appeal, and incredible food offerings, it is easy to see why this brand has been so successful and is now ready to go global.
Financial InformationPotential franchisees require a minimum investment in the region of £100,000 with potential for additional financial support through a third party. You may be eligible to apply for start-up loans from major banks, depending on your credit history.
Multi-unit opportunities are available, along with the potential for Area Development. Moak is ideally looking for partners who can commit to a minimum of stores in 3 years. In total, Moak is looking to expand to 25+ locations over the next 5 years.
LocationMoak is primarily looking to expand its operations into the UK, across Mainland Europe, and into the Middle East. Sites based in the city centre of an international city like Amsterdam have done exceptionally well. Apart from large major cities, university town and leisure sites are also of special interest.
Moak Pancakes Terms of AgreementFor unit franchises the term is five years renewable automatically for further five, while longer terms are offered for multi-restaurant developments.
Why Moak Pancakes is a good investment?Although pancake restaurants are commonplace in the United States, where the two largest brands had a combined turnover of $747 million in 2021, the UK and mainland Europe remain untapped markets. The few pancake restaurants that do operate are all independent and without a strong brand or operating model.
This gives Moak Pancakes, and yourself as a franchisee, a fantastic opportunity to introduce a strongly branded, systematic and scalable operation. Factoring in that this is a young, attractive, urban brand with excellent social media engagement, it won’t be long before Moak Pancakes is all over the globe.
This brand has huge market potential, multiple revenue streams, extensive media presence and a comprehensive training program. If Moak Pancakes seems like the brand for you, and you would like to know more, please get in touch with us.
How in demand are the services or products Moak Pancakes provides?Online searches for pancakes and American pancakes are in the hundreds of millions on Instagram and Google, and into multiple billions on TikTok. Pancakes, savoury and sweet, are well-known and popular across a wide range of demographics and lifestyles.
Although pancake restaurants are commonplace in the United States, where the two largest brands had a combined turnover of $747 million in 2021, the UK and mainland Europe remain untapped markets. The few pancake restaurants that do operate are all independent and without a strong brand or operating model.
This gives Moak Pancakes, and yourself as a franchisee, a fantastic opportunity to introduce a strongly branded, systematic and scalable operation, exploiting such evident gap in the market. Factoring in that this is a young, attractive, urban brand with excellent social media engagement, it won’t be long before Moak Pancakes is all over the globe.
This brand has huge market potential, multiple revenue streams, extensive media presence and a comprehensive training program. If Moak Pancakes seems like the brand for you, and you would like to know more, please get in touch with us.
Franchise costs and details
Training and support
Moak provides complete support to its franchisees, from the initial stages of site selection, design, and fit out, through to ongoing support in a thriving store. First-steps training in the operating systems and opening assistance is provided, as well as ongoing training and coaching. A dedicated field support team helps with operations such as cost-control and compliance, with in-house operational reviews providing checks and constructive feedback.
As mentioned, marketing is of massive importance to Moak. A pre-opening marketing plan will be assembled, as well as a Grand Opening marketing drive, and ongoing field support thereafter.
As a franchisee, you will benefit from Moak’s extensive brand marketing resources, product development, and social media know-how. An annual marketing calendar and brand activation will also help to keep your store fresh and trending.
A whole host of comprehensive manuals, training tools, and excellence checklists will help to keep you on track, better structure your business, and support you by answering many questions on day-to-day operations.
As a Moak franchisee, you will also feel supported and never alone in your journey.
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