Franchising details
Pleasurable delightMillie’s Cookies was founded in 1985 opening its first store on Oxford Street, London. Ever since it has been a pleasurable delight for millions of people across the world, baking fresh cookies all day every day.
Today we have over 108 stores within the UK and we’re proud to offer not only freshly prepared cookies, but also muffins, cakes, ice-cream, smoothies, shakes, hot chocolate, tea and coffee. All our cookies are made with Millie’s ‘know how’ using only premium natural flavours, no hydrogenated fats, artificial sweeteners or additives!
New expansion plansThe chance to run your own successful Millie’s Franchise has now become more achievable with Millie’s Cookies new expansion plans. Every day we are receiving enquiries from interested parties for Development Agreements ranging from 5 or 6 outlets in a specified area, up to full Country Development plans across the Globe.
Millie’s Cookie’s is part of the SSP Group which has over 60 years of experience in the Hospitality Industry giving potential Franchisees confidence in the wealth of expertise available.
Franchise costs and details
Training and support
What are the advantages of the Millie’s Cookies franchise?1. A Quick Return on Investment
- Tried and tested business model
- Low capex and start-up costs
- Efficient operating model
- High gross margins
2. A highly compelling product range including
- Cookies
- Giant Celebration Cookies
- Cookie Cup Cakes and traditional Cup Cakes
- Lollipops and Cookie Bites
- Milkshakes
- Ice Creams and Ice Cream Cookie Sandwiches
- Teas and Coffees
3. Flexibility – Key to Success
- The model and format is flexible to meet a range of requirements,
- Traditional stand-alone kiosks
- Full Café style covering all day parts
- In store implants in the form of free-standing display units, counter top display units or branded in line shelving e.g. in forecourts and supermarkets.
- The range can be adapted through the addition of certain categories to ensure the franchisee maximises sales e.g. morning pastries, ice cream and milkshakes
4. Operation is Simple
- Products are baked straight from frozen in less than 15 minutes
- Minimal skill required, all inclusions are part of the core product such as chocolate chunks, pecan nuts and salted caramel.
- Minimal labour requirement
- Established supply chain and leverage
5. Supported and owned by SSP, a $3bn global Food and Beverage Operator providing;
Innovation and continuous product development
Marketing campaigns
Social media and digital content
Training
Training and supportOur cookies and muffins are baked fresh in store every day. Ensuring the taste, quality and consistency of product is therefore a key part of the training, not to mention the delivery of a friendly and efficient service.
Our training programme is carried out by one of our brand experts who will share all aspects of the brand with the trainees in a working Millie’s store. You will get hands-on experience from day one in a real Millie’s environment engaging with Millie’s customers and understanding what makes our product and brand so special.
You will learn about the brand, health and safety, brand standards, how to bake, brew and shake, how to manage shifts to match business needs, how to train your staff into understanding operational and food standards, marketing, planning and at the end of the training you will be able to run one of our stores on your own!
We will assess you all the way through the process to ensure you have achieved our standards. We will support you if you need more training and you will always have a point of contact to ask questions if you need help in the future .
