Franchising details
Target a six-figure turnover with an Inleaf franchise
Did you know, there is a key thing which separates most average business from the great ones…
A "secret sauce" which veteran businesspeople know to look for when considering opportunities (and it should be high on your list when considering a franchise too).
Most businesses don't have it, but it's a fundamental part of Inleaf. It’s what helps our franchisees generate real value in their businesses and generate consistent year-on-year growth.
To help explain what it is, let me tell you about what we do...
We design and install living plants into business spaces (offices, hotels, restaurants, and showrooms) to make them healthier and more attractive.
Take a look at the pictures on this page for examples of our installation – these are all scheme that we have designed and installed for our clients.
Our service is in demand because businesses are increasingly investing into their workplaces to help attract and retain the best staff and create an environment where they can produce their best work.
We also work with high-end residential clients too – typically wealthy people that appreciate good design and service.
Our key products are:
- Maintained living plant displays
- Green plant walls (also called living walls)
- ‘Done for you’ designer Christmas schemes
(We also provide high-end preserved and artificial greenery for clients where the conditions don’t suit living plants).
It’s an enjoyable business because what we do has a huge impact on clients’ spaces. It’s hugely rewarding when a scheme is installed and looking great.
No two projects are the same and there’s lots of opportunity to add your own stamp on individual projects to deliver a fantastic result.
But what’s the “Secret Sauce”?
That’s all great, but how does this create the “secret sauce” I mentioned before, I hear you ask?
The answer is recurring contracted revenue.
Most of our clients don’t just want us to install their plants and then walk away, they want – or rather NEED – us to maintain them on an ongoing basis.
Almost all (over 95%) of our office plant clients sign two- or three-year contract for rental of the displays and ongoing maintenance and we then invoice this each quarter. This means you have predictable revenue coming into your business year-on-year.
This recurring revenue is hugely powerful as it means that as your Inleaf business grows you continue to work with clients that you signed-up years before. So much so that we’ve seen consistent 30%+ year on year growth at our HQ territory since we started in 2014.
Here’s how it translates into target sales for your Inleaf franchise business over the first five years.
This is obviously not a guarantee of how your business will perform, but it is based on reasonable assumptions, growth of our own Inleaf business and the opportunities available in your territory. Most of all, your results will depend on the amount of drive and effort you bring to your business.
This recurring revenue helps you sleep at night. You can enjoy growing your business in steady increments and stable income, unlike more transactional businesses where you have to keep making sales just to stand still, and where a bad quarter can knock out your profit for the year.
You’ll have contract cancellations, of course, but if you provide a good service and the displays continue to look good then clients tend stick with you – even once the initial contract period has passed.
What’s more, as you lease the displays to your clients, they can be reconditioned and used elsewhere if they’re removed at the end of a contract.
Not a “grudge purchase”
Unless many other recurring revenue businesses ours is not a “grudge purchase”. Things like office cleaning or other maintenance services provide recurring revenue, but are often reluctantly purchases. With clients looking to save costs or cut corners where they can.
With Inleaf it’s different.
Our prices are competitive, but there are also lots of opportunity to add value with excellent design and product knowledge which takes the emphasis away from “lowest price wins” to “best value wins”.
Clients appreciate the expertise and want to work with you to get the right result.
Plus, we have lucrative one-off projects too
The recurring revenue projects are great, but the beauty of the Inleaf business is that we have lucrative one-off sales too. These can be anything from less than a thousand pounds, to tens of thousands of pounds or more.
They provide a great boost along side the recurring revenue which builds each year. It’s the best of both worlds.
What does it look like in practice?
Here are some examples of real-life contracts which we and our franchisees have won in the last few months:
- Large office plant scheme at IT company’s HQ at £8,840 per year for three years
- Moss wall installation at around £8,000 one-off for a feature office wall
- First phase of a living plants scheme for a hotel reception at £1,388 per year
- Christmas scheme for international software company at £21K per year over three years
- Simple office planting scheme at £850 per year for two years
- Installation of a living wall at a high-end residence at £3,900, plus ongoing maintenance
(Please note the contract lengths are the minimum term, the agreements continue until cancelled.)
One of our franchisees recently won a large contract to install plants and green walls at a large Amazon office, all within the first six months of trading.
What does the franchise include?
What’s the required investment?
The franchise package is currently £22,750+VAT which includes everything you need to get going, plus you’ll need around £20,000 of working capital (exact figure depends on your circumstances) to support you as your business grows.
How do I learn more?
Request our prospectus and we’ll send you more information about how the business works the next steps. There’s no “hard sell” and it costs nothing to learn more.
We’re looking forward to hearing from you.
