Auntie Anne's Franchise

£40,000Minimum investment

-Expected revenue after 2 years

We are so much more than just pretzels

Auntie Anne’s is the largest global soft pretzel chain – but we are so much more than just pretzels! The formula for Auntie Anne’s success is simple: product, people and purpose. Our brand purpose is to do good. We deliver smiles. We offer a moment of joy in an otherwise hectic day.

Franchise Concept & Key Figures

Franchising details

Auntie Anne's is a globally celebrated snack food franchise selling a range of delicious pretzels and wide variety of drinks

What do we do?

Every day we create hand-rolled, freshly baked pretzels that we sell to thousands of our loyal customers. We offer a diverse range of pretzels variations and we constantly innovate new twists to the classic pretzel, without sacrificing its key elements. In the UK we have recently launched a breakfast bun range and are working on a pretzel sandwich concept.

Auntie Anne's doesn't just sell pretzels, we sell happiness; as nothing compares to seeing the look on your customer's face when they get a bite of that freshly baked product, made with love.

Why Auntie Anne's?

As a franchisee, you will get to operate in a stable market along with a globally loved brand that caters to all. Auntie Anne's irresistibly soft pretzels are so unique they will draw in customers just by its aroma.

With Auntie Anne's you'll get to experience the joy of serving people delicious treats, while working with a franchisor that is unrivalled in the industry.

Franchise costs and details

Franchise fee : £18,000

Operating fee : Nil

Advertising fee : 1%

Minimum Households per Territory : 10000

Royalties : 8%

Total investment : £145,000

Franchise premises required : No

Funding support : Yes

Business type : Franchise

Training and support

Comprehensive training

From the day we meet till the day of your grand opening, we will be there to support you! We will provide you with a comprehensive training programme to teach you all about our proven business model, perfect pretzel operations training to ensure your baking skills are spot on before your store opens as well as general business training.

Ongoing support

Throughout your journey with us, we will continue to support you in various areas of the business. Invest in confidence knowing you're doing business with a well-established and globally recognised brand.

Brand's history

1988

Launch of the concept

Last opening date

2000

Outlets

Join us

Become a franchisee in 3 easy steps

01.

Step 01: Request for documentation

I fill out the form on Point Franchise to connect with the franchise.

02.

Step 02: Initial contact interview

The franchise reaches out to me for an initial conversation, usually by phone.

03.

Step 03: Becoming a franchisee

I receive full support from the franchise to bring my project to life (securing funds, selecting a location, etc.). If everything goes smoothly, I proudly join the brand as a franchisee.

Is our franchise right for you?

Discover the strengths of the ideal candidate to join our franchise:

Economic and financial skills

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Sales skills

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Is it for me?

Whether you're an individual or partners looking for new opportunities, a corporation seeking to raise their income exponentially, Auntie Anne's has a place for you! We are looking for franchisees passionate about customer service and the food industry (particularly baking!).

The total investment for the operation of an Auntie Anne's store is around £145,000 – £180,000. However, we can put you in touch a finance specific broker who may be able to help you raise finance, potentially leaving you with around £40,000 to £80,000 of personal investment.

Overall, we are looking for people willing to commit to running their store to our high standards, are very passionate about customer service and retail, care about their employees and the brand and have the ambition to drive sales and potentially open more stores in the future.