International Franchise Expo 2019
Becky Martin, writer
The International Franchise Expo is the leading annual event in the franchise industry. Whether its domestic or international expansion, selling single units, master franchises or area developments, this show has it all and all under one roof. Join thousands of other savvy entrepreneurs and potential franchisees from over 120 countries at the biggest international franchising exhibition in the US. From May 30th to June 1st, you can talk face-to-face with more than 400 franchisors from every industry and investment level at the Javits Center in New York.
The exhibition is sponsored by the International Franchise Association and assisted by the US Department of Commerce. It is owned and operated by MFV Expositions, which has produced exhibitions in the US, Japan, Mexico, Ireland and the UK.
Top Reasons You Should Attend
- Meet 400 of the top franchise brands in-person.
- With over 70 free seminars being offered, you can receive invaluable information regarding all things franchising. Seminar topics include: marketing for franchise sales; private equity investing and franchising; how to find your first franchise; the advantages of buying an existing franchise; striking the right balance in the franchisor-franchisee relationship; a franchise-led generation; how to avoid the most common franchise disputes that can arise in every franchise system; avoiding litigation for the start-up franchisor; and how to generate more franchise leads through website optimisation.
- Attend intensive workshops that allow you to dig deeper into the nuances of franchising (because it will be a very busy day, the International Franchise Expo recommends that you sign up in advance for these).
- Meet with leading consultants to gage a better understanding of how to pick the perfect franchise for you.
- Examine the advantages of being your own boss and being in the business for yourself.
- Find out about new franchises that you might not have considered or even heard of.
- There are even certain seminars and workshops dedicated to non-US franchisors. These include an overview of key trends and regulatory issues for international franchisors in the US and strategies for how they can penetrate the US market.
- You can make the most of all these opportunities under one roof, making it a simple and straightforward way for you to be productive and make the most out of your time.
Read more:
- Franchise Partnership: How to Find ‘The One’
- How to Develop a Franchise Business Plan
- How to Finance a Franchise with No Money
- Investing Money with a Franchise in the UK
Top Franchise Brands Exhibiting
Meet the people behind the crème de la crème of franchise brands and sample, explore and speak with leading franchisors, including those who manage Subway, Duck Donuts, Experimax, Carvel, ClimbZone, Gigi’s Cupcakes and I Heart Mac and Cheese.
Why Exhibit at the Expo?
- Exposure: Chat to attendees before, during and after the show about sponsorship and marketing techniques including print, digital and exhibitions.
- Generate new leads: Thousands of candidates are travelling from around the world to attend the event, engage face-to-face with business opportunities and increase their visibility and revenues.
- Connect with existing candidates: You can engage with existing and prospective candidates.
- Better exposure: New product launches, company launches, new initiatives and press releases get much more exposure, reaching through the expo’s targeted network of partners, sponsors, speakers and attendees from all over the world.
- Press coverage and investor visibility: Attendees from the press include the Wall Street Journal, Franchising World, Entrepreneur Media, Franchise Times, Franchising USA, Global Franchise Magazine, WOR 970, NBC and Fox News. There is scope to utilise the expo to boost awareness of your brand and spread your message through these media outlets.
Who Will you Meet?
The expo will showcase franchises offering investment opportunities starting at $10,000 to more than $1 million. Here are some key facts and figures: • 41 percent of visitors intend to invest upwards of $100,000 in a franchise. • 14 percent of visitors intend to invest upwards of $500,000 in a franchise. • More than six percent of visitors intend to invest upwards of $1,000,000 in a franchise. • Visitors are travelling from 120 countries and 47 states. • Over 61 percent of visitors have previously owned a business.
International Franchise Expo New York
Where better to host the event than New York City - the global hub for communication, business, fashion and food. This is what sets this franchising expo apart from the rest.
International Visitors
This is a great opportunity for international investors to meet the most intriguing franchise brands from the US and across the globe. The International Franchise Expo has been chosen for 2019 by the US Department of Commerce as one of the few exhibitions across the world to participate in its International Buyer Program. Also, being sponsored by the International Franchise Association, the International Franchise Expo will be advertised in over 120 countries globally.
The expo continually gains global recognition as a first-rate franchise show, where international attendees can establish dynamic business connections. The International Buyer Program helps foreign visitors meet specific exhibitors and promote the sale of US products and services.
If you are intending to visit the expo as an international representative of a ‘qualified company’ (a firm that does business outside of the US and that is attending the event in order to discover US suppliers of goods and services), you are eligible to visit under the auspices of the US Commercial Service, as part of an official Embassy Delegation. International delegates can take advantage of many benefits that aren’t offered at other franchise shows. These include free admission to exhibits, 50 percent off workshop admission, free matchmaking, free support with arranging appointments with US companies before and during the event, access to the Global Business Centre with access to rooms to meet with the exhibitors, help with travel and hotel bookings, and help getting to grips with the logistics at the expo.
Becky Martin, writer