5 Advantages of Running a Marketing Franchise

Elliott Fudge, writer

Published at 25/10/2021, Updated on 04/05/2022 , Reading time: 5 min

5 Advantages of Running a Marketing Franchise — Photo © 5-Advantages-of-Running-a-Marketing-Franchise.jpg

The marketing industry is a multi-billion pound industry. Besides simply the sums of money in the sector, there are plenty of different advantages to running a marketing franchise.

There are lots of good reasons to start your own marketing franchise. Whether it’s the potential profits you could build, the creativity or the satisfaction of putting together a unique and effective marketing campaign, running your own marketing franchise could be the perfect career choice for you.

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Why start a marketing franchise in 2021

Marketing businesses are taking on a changing role. Where lots of businesses have been working under tight restrictions, lots of organisations are looking for the right marketing materials to get ahead. Digital ad spending in the UK is increasing dramatically, and is forecast to grow by 16.8% over the course of the year. This will push the UK’s marketing industry to be worth £19.23 billion [Insider Intelligence].

Marketing spending breaks down unevenly between sectors, so if you’re looking for a good niche to focus your efforts in, consider some of the following sectors:

Retail; 20.7% market share
Consumer packaged goods; 14.5% market share
Computing products and electronics; 12% market share
Financial services; 11.7% market share
Automotive; 10.7% market share
Travel; 5.6% market share

Wherever you feel your efforts are best placed, there’s plenty of room for specialism within the marketing sector. And this is one of the biggest advantages there is to the marketing industry.

Advantages of running a marketing franchise

1. Specialism

Marketing applies to all industries, and although you might be ambitious, no marketing franchise is big enough to work in all the different sub-sectors and specialisms. But, the franchise you set up in your earliest days will not necessarily be the same franchise you’re running after a couple of years. That’s to say, there’s plenty of room for growth within marketing.

Whether or not you think your skills and experience are a good fit for some of the above sectors, there’s no reason why you can’t grow into various different sectors over time. There are lots of exciting and fast-growing marketing franchises out there, so find the right one for you and the sky's the limit for your own development.

2. Profits

If development alone isn’t quite enough for you though, let’s touch on the financial side of things. Put simply, marketing is at the heart of almost every successful business and the right franchises are becoming more important to businesses than ever.

With so many industries being hard hit by lockdowns and restrictions, it’s vital that companies strike the right tone when it comes to getting back to normal. For the right business, there are some huge profits to be made.

With digital media in particular, brands and agencies have a unique opportunity to innovate and capitalise on some of the changes that have happened in consumer behaviour over the past 12-18 months; whilst demonstrating to consumers that they understand how and when they should target them in this new post-covid era. - Emma Lacey, OpenX

3. Job security

On top of these gross profits, you will also benefit massively from the additional job security of running a franchise business. As part of a national franchise, you’ll be able to cash in on some of the industry-leading training, experience and support of an expert-driven business. From financial support to training to networking and everything in between, you will have plenty of direct and indirect job security.

Only one percent of closing franchise businesses cited commercial failure as the reason for closing [British Franchise Association], meaning that franchise businesses benefit from significant competitive advantages against smaller or independent businesses. For big profits with fewer job risks, franchising is the way to go.

4. Financials

Starting a new business always costs money, but with the backing of a franchisor, you can look forward to enjoying some beneficial financial rates. The average cost of starting a franchise is around £42,200 [British Franchise Association], and the good news is that most marketing franchises can be set up for less than this.

From B2B marketing franchises such as eDivert which requires an investment of £9,500 to a marketing and printing franchise like Minuteman Press, which has a minimum investment of £25,000, there are lots of affordable and attractive marketing franchises that you could choose to work with.

5. Creativity

Creativity is one of the most sought after skills in professional services. But being able to combine creativity with drive and direction is what makes marketing such an attractive sector to work in. If you think you’re a creative person, want to run your own business and are looking for the right sector to work in, marketing could well be the best place for you.

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Start your own marketing franchise and enjoy all the benefits of this exciting industry

There are lots of advantages to running your own marketing franchise. From the profits to the training to the creativity, this is the perfect industry for creative-minded business people. There are lots of marketing franchises out there, so you’ll need to choose the right one for you, but when you’re ready to start your own marketing franchise, you’re sure to be right at home.

If marketing isn’t quite right for you though, you could have a look at the UK franchise directory for a full list of franchising opportunities throughout different sectors. If you think you might be better off with graphic design franchise, you can have a look at some of the advantages of running a graphic design franchise, or just simply how to become a graphic designer.