My World and I franchise

A business venture that makes the most of the blossoming market in children’s books is always going to be a winner. But what makes My World and I really stand out, is that it personalises its products in a way that’s proving popular and magical.

What little girl or boy doesn’t love to live in a world of fantasy and fairytale? With My World and I, children “become the heroes of their own story” and hear tales of their own adventures for bedtime reading.

My World and I leads the market worldwide in personalised children’s storybooks. It is also constantly expanding the range of charming personalised products it offers. it now extends to around 100 items, including poems, games, colouring books, music CDs and teddy bears.

The company is constantly on the lookout for self-employed people to join its global franchise network. These are referred to as distributors, and can operate their own book printing and marketing service under the My World and I branding from any location.

So far, it has proved a winning formula for stay at home parents who can operate their distribution business to fit around family commitments. However, it is equally relevant as a full-time business.

The company prides itself on a business operating model that can enable new distributors to be up and running in a matter of days.

This comes in the form of Licence pack, containing everything needed to get started including software, initial stock and training guides. You simply pick out what you want from the product options available. The distributor software is regularly updated, and you place orders for pre-printed full colour books as required.

The system guides you through how to personalise the text and print it onto the pages supplied in each pack. Each book takes around five minutes to produce.

My World and I support you in this, and will also help you to market your venture to local parents, schools, playgroups and other relevant target audiences. This is achieved by unlimited access to training modules and videos, a manual, and a range of marketing materials including glossy catalogues.

Naturally, a pre-built website is provided if you base your business online.

My World and I don’t necessarily need to see experience in publishing, childcare or any other related industry.

Their ideal distributor would be someone with business sense and organisational skills, basic computer skills and strong creativity and ambition.

Previous sales experience is helpful, as the speed and profitability of your growth is dependent on how many book commissions you secure.

My World and I is the brainchild of entrepreneur, educator and author Catherine Bouhet Walker. She is widely respected as a visionary leader in the development of childhood education. She is also a single mother and a passionate advocate for unlocking the potential of each child.

Since its launch in 2012, the My World and I publishing company has enjoyed steady growth and now extends across 24 different countries.